The Photographer's Website Copy Starter Kit
Most photographers have gorgeous websites with nothing to say.
Not because they don't have words -- they have plenty. They just don't know how to organize them into copy that actually converts. So the about page becomes a resume, the hero headline says "welcome," the contact form asks for a "message," and the services page lists what's included without ever explaining why someone should care.
The Photographer's Website Copy Starter Kit fixes all of that.
Six sections, one for every key page on your site. Each one gives you fill-in-the-blank templates to get you started, "instead of this try that" swap examples so you can see exactly what to change, permission moments for the things photographers always overthink, and Claude AI prompts so you can refine everything until it sounds exactly like you -- not like a template.
What's inside:
- Homepage hero headline templates by niche -- wedding, family, brand, boudoir, and travel
- Mini about section frameworks with real examples in each niche
- Full about page structure guide including what to include, what to cut, and what's totally fine as bonus content
- Services and package copy templates with both experience-led and clinical approaches
- A full CTA bank so you never write "click here" or "learn more" again
- Contact page intro templates and a complete guide to what your form should actually ask
- Notes pages for drafting your copy as you go
Works for any photography niche. Platform-agnostic -- take these words anywhere.
Instant download. No waiting, no staring at a blank page.